To bleed or not to bleed

Earlier today I got an email from a friend of mine that works in one of the biggest ad agencies in Israel. The mail contained a link to a short film done by several of the leading agencies including my friend's. I of course opened and watched the flick. Well, I must admit, I for one was very (I don't know if this is the right word) disappointed. First of all, I think the acting is way to dramatic and not convincing. Second, I think that using the metaphor of bleeding soldiers has ran it's course (especially here) plus it seems that they are putting themselves down by saying "we are bleeding and need new blood". It's great to give blood and the joint venture for finding "new blood" is commanded, but... come on.
Well, I will let you be the judge for yourself.

http://www.youtube.com/watch?v=7KK4dG6uudk&feature=player_embedded

On the other hand, an amazing ad (in my opinion, well it's my blog so...) for creative people from Y&R