Copywriting to die for

pass it over

It's officially behind us. Passover is over, at least the Seder, the vacation is just beginning :-)
The one common thing in Passover between the Seder and the vacation starting the day after is this. The point of the Seder is being with family and friends and apparently the vacation time in Passover is the same, big time. The Passover vacation (anywhere you go) is with the rest of the "family", the country that is.
There isn't a place "passed over" by the Israeli people, no where un-found, no rock un-turned. Even European countries find themselves talking Hebrew this time of year, to each other. But I am not complaining, we have amazing weather, beautiful beaches and great food. Well at least for those of us who don't keep a Kosher Passover (not eating bread only maza) like us.
So happy passover to all, may the fun won't pass you over :-)

The egale has landed

The american eagle of course. Obama has arrived in Israel, and with him:
Air force one, two other cargo planes caring, three helicopters, three armed RV's and a 600 men and women entourage .
Here there will be 3,000 policemen assigned to this visit. So on our end the visit will cost an estimate of 40,000,000 (that's 11,000,000$) god only knows the cost on the american side, and all this, for 48 hours.
So what have we learned from all this? Apparently, nothing!
So let's sum it up. I do believe this visit is important, but still, 40,000,000?
Well, this equivalents to:

An annual budget for 247 average Israeli families, or...
40 apartments, or...
333 cars, or...
I can go on and on and on and on... but one thing for sure, it's a damn nice car

Creative of the week

Creative of the week

http://www.youtube.com/watch?feature=player_embedded&v=FtPjpuhs-jA

Down under

Amerric (animal management...) in Austrelia had a beautiful ad asking for help in the protection of Australian dogs

Now the they came out with a TV ad with the same concept... simply beautiful

http://adsoftheworld.com/media/tv/amrric_uluruff

Great mind think alike?

A couple of years ago the Israeli government came out with a campaign for saving water with the title: "Israel is drying out".

Now in brazil there is a campaign for the same issue with the title: "When the water goes, we dry".

Great minds think alike? As always you'll be the judge...

For a full disclosure the Israeli campaign was taken from a TV ad