The truth is it has been done before and even done well. In 2004 Adidas created an amazing TV spot showing Muhammed Ali vs Leila Ali in the famous "impossible is nothing" campaign.

http://www.youtube.com/watch?v=HYOIv6m3gsI

This year for Xmas it's the NBA's turn to let the old play with the new in a beautiful and moving commercial.

http://www.youtube.com/watch?feature=player_embedded&v=exZuVO3PEbM

As I always say: "Sometimes great minds think alike, but even if they don't it's still important to know how to imitate"

Be good

A little association in New York called "Life Vest Inside" believes that good begets good and all we need to do to improve this world is simply be good to someone... the rest will follow

http://www.youtube.com/watch?feature=player_embedded&v=nwAYpLVyeFU#!

Spot the not

Two ads

One from China April 2011 the other from Brazil December 2011

I hope we won't be surprised with a third one...

Don't drink and drive

Just an ad I designed for a competition.

"Don't drink and drive"

Creative of the week

Good morning sunshine

Heineken decided with brand comes responsibly and being creative is not enough. So they came out with this beautiful campaign that takes the fun of drinking to a different level. Heineken shows us that you don't necessarily have to scare people in order to "educate" them about responsible drinking.

Bottoms up:

http://www.youtube.com/watch?feature=player_embedded&v=v1_CDmlAWlY

Creative of the week