When the other shoe drops

Some may call it a disease (especially my significant other), some may call it a fetish, but I choose to call it advertising. A means to an end if you like. When building a brand one must think of all aspects that can contribute to its visual language. In my brand's case, Theredadman, it's feet and shoes, and of course as colorful as possible. It all started with my legs being shot all over the world and continued to my feet with or without shoes, but mostly with.
So... Keeping with appearance as they say I must keep my brand "going" and keep sharing photos of my legs with as may new shoes as possible.
It's a hard and demanding job I know, but thank "god" I am the one who has to do it :-)

The right cast, what else?

Sometimes you don't need the best creative or the best visual effects, you just need the right characters to tell your story...

Great minds...

Life of a brand

Cuts like a blade

I guess there is always a marketing hidden agenda, or is there?
But still, one must appreciate and respect the last Gillette campaign. Like Nike and a few other  brands before, Gillette is taking a social stand.
It's not always easy and not always safe but I think that in the long run it will pay off. First for all, for us as a society and then for the brand itself (like in Nike's case).

So I believe we can embrace the good messages and ignore the hidden agendas (if there are any) and start using advertising to educate for future good ratter than blind consumption.

Challenge that...

Everyday a different challenge. Eat a spoon full of cinnamon or join the 30 days green smoothie challenge and now the ten years one. What is up with us people? Are we so bored or our we so overly creative? I think it's a mix of both. First of all there are a few that definitely came from a red-eyed, extremely happy bored mind. Take the Snoot challenge for instance, the one where people get their dogs to shove their snouts into the owners hands. Or, the falling stars challenge in which people were posting photos of themselves lying down on their faces as if they've fallen down or passed out.
Come on you've got to be really bored for that, no? But on the other hand, take for example the Invisible box challenge, true it even ended in tears sometimes but still it was a cool idea to begin with. But a truly creative one, well, Can't think of one. I hope you got some for me but if you don't, here is a new one:

Get a commercial of a sort (or a print ad) and create an answer for a competitor. Now the challenge is not only to create the best answer, but ratter not to get sued.

“It must be the car. Chick’s always dig the car” - Batman (Val Kilmer)