3...2...1...12

12 years old, I am still shocked. I have a 12 years old daughter. Now, every year brings changes and challenges with it, but society decided that when a girl turns 12 it's a completely different story. So, me, as a father who is crazy about his daughters decided to make this year a memorable one. We started with a trip to the US only my daughter and me for three weeks, bonding you know. Then, there is the gift... and of course being my girl it has to be unique. So this past weekend Yuli took the plunge (literally) and skydived (I know, "dove" but it is the right way) from 12,000 feet dragging her reluctant mom with her.
Now, why am I telling you all this? Well, it's not for show off. It's just that I feel that now until my youngest turns 12, life will go back to just being boring. Well not boring, but less exciting
So here's to our next experiences together...

Great minds...

Hold the door

Creative of the week

Great minds...

Pay attention

I am from an older generation. A generation of storytellers. For me, still, a print ad is the ultimate form of advertising. It's not that I don't like or don't believe in digital because I do. I just feel it is much harder to be creative and tell a full story on a single page. It's the same as trying to create an amazing TV spot with a small budget rather than a huge one.

Now slowly (well not so slowly) print is dying and the digital world is taking over. But the need for good storytelling remains the same. The difference is, that the attention span today is shortening by the second and we got to a point in which we need to tell our story or at least a teaser, in under 3 seconds. So once you passed those 3 seconds it's gone for good, It's true, you can replay, but come on who does?
So before print is completely gone (don't worry there is still time) here are some great examples of storytelling.

Great minds...