Creative of the week

Creative of the week

http://www.youtube.com/watch?feature=player_embedded&v=FtPjpuhs-jA

Down under

Amerric (animal management...) in Austrelia had a beautiful ad asking for help in the protection of Australian dogs

Now the they came out with a TV ad with the same concept... simply beautiful

http://adsoftheworld.com/media/tv/amrric_uluruff

Great mind think alike?

A couple of years ago the Israeli government came out with a campaign for saving water with the title: "Israel is drying out".

Now in brazil there is a campaign for the same issue with the title: "When the water goes, we dry".

Great minds think alike? As always you'll be the judge...

For a full disclosure the Israeli campaign was taken from a TV ad

  

Violence pays

Apparently violence really pays off. Growing up between two sisters "violence" was a part of my day to day life. When I was young I got it from my older sister and when I myself grew up, I was generous enough to pass it on to my younger sister. I know it sounds like a joke, sisters, violence? But yes we where crazy and did some wild and dangerous things to each other. SO why am saying that violence pays? Well I just came back from an amazing weekend in the desert with my sisters (the same violent ones) and I believe the amazing connection we have with each other today must have derived from something, so I guess it must be the violence :-)

Creative of the week

Brand Master Flash

Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regional managers in one of the largest health care services. Of course branding health care services is nothing new, it's been going on for decades, but the fact they are willing to learn and improve their communication with us advertisers makes me warm inside (let's not get carried away).
So I am ready to charge. My lecture is ready and looks great and I am going to blow their minds.
They are going to learn and internalize the material like never before. Then they will delegate it to their subordinates and then...
the minute something urgent will come, all that knowledge will fly out the window and things will get back to normal.
But hey, I am optimistic (no one ever called me a realist).