Sunday, June 21, 2015
Sunday, June 14, 2015
Tuesday, June 9, 2015
theredadman or Madmen?
I know it's a bit late (better late than ever, right) but I have just started watching MadMen. Me, a creative director. Anyways, I can't help but comparing the show to my own experience in the advertising world. True, it's not the sixties anymore, but still there are lot of similarities and I keep wondering whether the place of the creative director has weakened over the years or is it simply the clients that have worsen. I choose the second option of course. I believe it is partly our fault. As time passed and the markets became harder and more competitive, the clients slowly became more insecure. This is exactly when we had to step in. It is our responsibility to lead our clients rather than be led by them.
All you Madmen out there listen to theredadman, the real denominator between us all is creative, so remember, don't follow, lead.
All you Madmen out there listen to theredadman, the real denominator between us all is creative, so remember, don't follow, lead.
Sunday, June 7, 2015
Wednesday, June 3, 2015
Subscribe to:
Posts (Atom)
-
Next week I am going to give a lecture about branding and the relationship between the client and the advertising agency, to a bunch of regi...
-
Kippur day is of course a burned memory in the collective minds of all Israelis. But it is also a unique day that allow kids to run wild and... -
The american eagle of course. Obama has arrived in Israel, and with him: Air force one, two other cargo planes caring, three helicopters, t...