Creative of the week

The real thing

Yes Valentines is over, but better late than sorry I always say (not an original but still works). Instead of yet another TV spot with cuddly bears, Coca-Cola came out with this wonderful interactive promotional move. Coca-Cola created a vendor machine that only works for couples. The couples had to prove that they are indeed a couple and by doing so (hugging, kissing etc) they got an ice cold can of Coke each:
http://www.youtube.com/watch?feature=player_embedded&v=KVflSvfspfo#!

It reminded me of a few more great Coca-Cola promotions, the first was the Friendship machine:
http://www.youtube.com/watch?v=Bj3QLLTFDX8

But even more famous is the world traveling Happiness machine:
http://www.youtube.com/watch?v=M0D3jKLz6sA&feature=relmfu

Creative of the week

Follow me

Whether you call it the Herd Instinct or the Domino Effect won't change the fact that, enough is enough already. Every few weeks there is new "trend" on facebook. This time it's the "what people think I do", a few weeks back it was something else and before, it was inserting BIBI in all sort of places. It may, just may be funny at first but there has got to be an end to this. It's seems that facebook with it's Like culture has turned everyone into copycats. In an online society that is built on people's "original" statuses a large percentage is actually recycled, and I don't believe that's what recycling is all about. So the next time you see something "funny" that you must create one as well, please think again before you do. Because you might wake up the next morning discovering you are not as cool as you think you are.

Creative of the week

Bed bath and beyond

What is it about the bath that makes so lethal? Throughout history numerous celebrities chose (or it chose them) the bath as the gateway to death.
Jim Morrison, Elvis Presley, Judy Garland and a few more. The latest one of course is Whitney Houston. We all remember the shower scene from the 1960's thriller Psycho by Alfred Hitchcock, in which the bathroom becomes the sexy/scary place chosen for a brutal murder. If we go even further into the past to 1793 we find the beautiful painting by David "The death of Mara" which depicts yet another death in the bath. So what is it that makes this room, this container the desirable last resting place? Is it the calmness of the water, or maybe it's the privacy that makes it so?
Anyways, until the next celebrity makes a more daring or sexier exit, I guess the bath will have to do.

Creative of the week

Don't judge a book by its cover

http://vimeo.com/26489936

They're here

http://www.superbowlcommercials2012.net/

Double or nothing

800,000,000 uses. Thats more than the entire European population.
$100 Billion IPO. The equivalent of Tunisia's GDP.
Personal worth of $23,000,000,000 More than double the Israeli IDF budget.
I can go on and on, but no numbers in the world will explain the phenomenon called Facebook.
With 250,000,000 photos being uploaded daily it seems that if Facebook will crash one day a lot of people will loose their "lives". Think about it millions of people live their lives in Facebook, all their "friends" are there all their contacts are there, their albums their events well... their lives.
But nothing of this is new of course, I am just thinking. If the average number of friends on Facebook is 300 of which I believe at least 30% are not really friends. It means that around 300,000,000 users are basically living a false life. So if Facebook is worth around $100,000,000,000 then one can open another social network for all these users who don't really have a life, not even in Facebook and make a killing. True a few did: Badoo, twitter, flickr, Pintrest, Google+ etc. and they all have millions of users. And still, none of these networks created even a ripple in todays social ocean. So listen to number one (just joking we are dealing with numbers after all), don't go open a new social network just because. But then again I could be wrong, after all most of you confirmed me as a friend, or did you?

Creative of the week

http://www.youtube.com/watch?v=1LofPu0ycbo