The truth is it has been done before and even done well. In 2004 Adidas created an amazing TV spot showing Muhammed Ali vs Leila Ali in the famous "impossible is nothing" campaign.

http://www.youtube.com/watch?v=HYOIv6m3gsI

This year for Xmas it's the NBA's turn to let the old play with the new in a beautiful and moving commercial.

http://www.youtube.com/watch?feature=player_embedded&v=exZuVO3PEbM

As I always say: "Sometimes great minds think alike, but even if they don't it's still important to know how to imitate"

Be good

A little association in New York called "Life Vest Inside" believes that good begets good and all we need to do to improve this world is simply be good to someone... the rest will follow

http://www.youtube.com/watch?feature=player_embedded&v=nwAYpLVyeFU#!

Spot the not

Two ads

One from China April 2011 the other from Brazil December 2011

I hope we won't be surprised with a third one...

Don't drink and drive

Just an ad I designed for a competition.

"Don't drink and drive"

Creative of the week

Good morning sunshine

Heineken decided with brand comes responsibly and being creative is not enough. So they came out with this beautiful campaign that takes the fun of drinking to a different level. Heineken shows us that you don't necessarily have to scare people in order to "educate" them about responsible drinking.

Bottoms up:

http://www.youtube.com/watch?feature=player_embedded&v=v1_CDmlAWlY

Creative of the week

dead man walking

Just got back with the family from a long weekend up north. There seem to be a very short distance between taking time off and enjoying a weekend to "working" for and through the weekend. It's like going to Europe with a group, stopping in 20 locations in 4 days.

Do we really need to fill all our free time with activities. Why is it impossible to just relax..........

Well, it is not. Because tomorrow like any other Sunday I will start the week dead from my action packed time off. But after dispatching the kids to school and kindergarden I will ride to work.

And then I will buy my cup of coffee, sit back in my office and... relax.

Creative of the week

The amazing race

When is it really enough? How much do we need to be happy, and what is happy? We all work (well at least the unlucky ones), most of us as employees somewhere, but it seems that everybody I know has something on the side. Wether it is a Start-up or just some kind of a project everyone has something. The funny thing is, that we all take the extra mile to make more money so we would live a better life. But the more we work, the less we live. As far as my experience go it seems that it doesn't matter how hard I work and how many things I have on the side, rich i am not going to be, at least not in the near future. So is it really worth it? Let's say I will make money but I will be able to enjoy it as an old/er man. Is it worth it then? I have decided that it's not, but I am like an addict. I can't seem to stop. I find myself working for myself on Saturday (something I will never do for my boss) for an extra few... (not much) that I will probably have to work hard again to get'em.

So...when is it really enough?

Where is that fine line between making enough and having enough spare time to enjoy it?

Well, next week I will be flying to Europe for a long weekend, so I will think about it and let you know.