Creative of the week

Great minds think...

As I browsed trough some of the latest ads from around the world I came upon an ad for a gym that calls us to "Save your body" while playing on the "Save your souls" narrative.

The thing is, yours truly published an add like this a few years back and I at least think that, well...

The new one:

Mine:

Ad as friend

Six degrees of separation. this is a notion that refers to the idea everyone is on average approximately six steps away, by way of introduction, from any other person on earth, so that a chain of, "a friend of a friend" statements can be made, on average, to connect any two people in six steps or fewer. (Wikipedia).

But only a week ago a research conducted by facebook claims that the average person needs has dropped to only 4.7 connections to reach anyone on the globe famous or not. But what does it really mean? Does it mean that I can call, lets say Obama and invite him for coffee? Or maybe even sit down with Ahmewanijad for peace talks? I think not. The notion behind Six degrees of separation is nice and probably true but it is a theory because our "connections" lets say on facebook are not really connections.So I have decided to run a small experiment on my own. I want an appointment with (I will make it easy for you :-) ) Sean Parker. So I am waiting to see which one of you will pick up the glove and arrange this meeting for me.

You can even use 8 degrees, I will not hold this against you.

Old Spice New creative

http://www.youtube.com/watch?v=ytx2jU2MyWg&feature=player_embedded

Creative of the week

The shoe is on the other foot

Well It looks like yours truly has found yet another "to close for comfort" look alike. But it appears that this time it's the other way around. Now, I am not sure how original the first one was but still from 2009 till today there was time to think of an original idea.

Again, you be the judge:

The original (The first)

http://www.youtube.com/watch?v=Pa9pndztuK0

The new one (trying to stay bias)

http://www.youtube.com/watch?v=oT9wsiF6Who&feature=player_embedded

Creative of the week

National treasures

http://www.theatlantic.com/infocus/2011/11/national-geographic-photo-contest-2011/100187/

The history of the world part 1

They say history is bound to repeat itself. last night I met with some friends from the previous ad agency i've worked in. It's quite rare when you think about it. A bunch of people that just happen to work together in the same place for about 3 years keep clinging on each other's friendships. Don't get me wrong I think it's great. I think your life is built from experiences and people you "collect" along the way.

Still, even if history doesn't really repeats itself, it surprises me every time we meet. people from all walks of life, Literally. Young and old(er), religious and secular, married and single all with only one thing in common, they all worked together.

But the real reason I wrote this, is: My dad had a class reunion every year from his primary school years till he past away a year ago (I believe they still meet), one can only hope we would be as lucky :-)

Creative of the week

Never stop just doing it

http://www.youtube.com/watch?v=xeggGGNzSl8&feature=player_embedded

A creative story

When talking about creativity PIXAR usually come to mind, for me at least. But what is it that makes them more creative if in fact they really are. I think that one of the great things about creative work is freedom. I believe that every creative person will get much more creative when they have freedom to create. In PIXAR that is one of the founding blocks of the company. Through the years PIXAR allowed people from within the company to direct films without any former directing experience. Imagine a client that allows you to create their campaign completely without interference, Ye right. for the past 25 years PIXAR gave us a series of unforgettable animated movies that show that there are really no limits for being creative. I am just waiting to see what's next...

25 years of pure fun

http://www.youtube.com/watch?feature=player_embedded&v=XBH1dcHoL6Y

Creative of the week